Head of Commerce

We are at a stage where growth without discipline creates overload, and discipline without growth creates stagnation.
The Head of Commerce determines the pace and quality of our growth.
This role directly impacts margin, capacity, customer relationships and long-term scalability.
This is a company-shaping role.

Your Mission

Turn proven growth systems into scalable, repeatable, predictable commercial growth.
Not by pushing harder.
By tightening the system: positioning, packaging, pricing, pipeline discipline and  key account outcomes.

What You Own

Commercial direction and priorities aligned with company goals.
Full visibility and control over pipeline, forecast and margin.
Pricing logic that protects profitability.
Proposal quality and commercial standards.
1–2 strategic key accounts with direct revenue and margin responsibility.

You lead:
4 Customer Leads
1 Sales
2 Sales Partners
You report directly to the CEO & Founder.

What Success Looks Like After 6 Months

• Profit targets are met or exceeded. 
• Proposal quality and win rate are measurably higher.
• Forecast accuracy is reliable.
• We sell what we can deliver.
• Key accounts are stable, growing and disciplined.
• Commercial trade-offs are visible across the company.

KPIs You Own

• Revenue and profit from existing customers.
• Revenue and profit from new business.
• Win rate.
• Forecast accuracy.
• Margin per customer.
• Churn and upsell performance.
   

• You see the whole commercial system, not just deals.
• You understand margin better than revenue.
• You are comfortable saying no to the wrong work, even under pressure. 
• You lead through clarity and standards, not hierarchy.
• You simplify complexity into clean propositions.
• You take ownership when numbers disappoint.
• You feel comfortable withing marketing and technology translations for our clients

Experience That Helps: 
Commercial leadership in agency, consultancy, SaaS or high-performance services. Strong in pricing, packaging and forecast discipline. Key account experience with senior stakeholders. Comfortable making decisions that impact revenue and margin. 
 

About Us

We design Growth Operating Systems for ambitious companies that want leverage, not overload.

We are building a company where truth beats politics, systems beat hustle, and results never cost our humanity.

• Competitive salary based on experience and impact.
• Hybrid working with presence in Utrecht. 
• Direct influence on company growth and direction.
• A team that values ownership, speed and truth.
• The space to build a commercial engine that scales without selling our soul.

How to Apply

Send your LinkedIn or CV plus a short note answering:
What is a commercial “no” you are proud of, and why?
What is the strongest commercial decision you ever made, and what changed after?

If you want to be responsible for real growth, not just targets, this is your role.